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Mag Auditing Group Issues New Rules

  • Adweek, Wednesday, November 21, 2012 2:21 PM

In the wake of Newsweek's move to Web-only publication next year, the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has issued new guidelines for pubs making that transition. Such mags must "give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription," writes Emma Bazilian. Also, in a move to "toughen up circulation-reporting requirements for publishers," the AAM's board "agreed to require U.S. magazines with circulations over 250,000 to provide issue-by-issue circulation data to the AAM's Rapid Report."

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