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Time Inc. To Roll Out Ad Product

Time Inc. will launch Time Engage, an ad product that mines data from the 130 million readers of its magazines as well as from advertisers and third parties "to optimise the placement of ads in Time’s print and digital properties," writes Emily Steel. Toyota is currently testing Time Engage for targeting its Venza vehicle to baby boomers; no results reported yet.

Read the whole story at Financial Times »

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