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Nickelodeon Squeezes 2 Ratings Out of 1 Very Diverse Network (Los Angeles Times)

  • , Thursday, March 25, 2004 12 AM
Chalk one up for SpongeBob. Nickelodeon, home of the top-rated kids' show "SpongeBob SquarePants," has pulled off an unusual maneuver that probably will reshuffle the cable network ratings and hurt rivals such as Lifetime, USA Network and TNT.

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