Around the Net
A New Marketing Method for Siemens (New York Times)
Siemens has ridden into town on a rail. Literally. Siemens has set up a rolling road show, a 1,000-foot, 14-car train that is part multimedia blitz, part conventional trade show. Some cars hold gas
chromatographs and other Siemens machines; others are fitted with plasma screens showing videos of Siemens products at work; still others have interactive maps showing Siemens locations. All are
staffed with Siemens specialists who are well versed in the technologies.
