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A New Marketing Method for Siemens (New York Times)

  • , Friday, March 26, 2004 12 AM
Siemens has ridden into town on a rail. Literally. Siemens has set up a rolling road show, a 1,000-foot, 14-car train that is part multimedia blitz, part conventional trade show. Some cars hold gas chromatographs and other Siemens machines; others are fitted with plasma screens showing videos of Siemens products at work; still others have interactive maps showing Siemens locations. All are staffed with Siemens specialists who are well versed in the technologies.

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