Annual spending by MasterCard to advertise in major media: about $300 million. Portion of that spending earmarked for advertisements in magazines and newspapers: about 15 percent to 20 percent of the
total. Having a print campaign that not only stands out from other ads in magazines and newspapers but is also distinct from the MasterCard television commercials: priceless.
Read the whole story at New York Times, August 11, 2004
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