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'WSJ' To Debut Glossy Insert, 'Money'

  • Adweek, Tuesday, January 15, 2013 4:10 PM

Aiming to give "personal finance the glossy treatment," the Wall Street Journal will launch WSJ Money, a magazine insert to the paper's U.S. weekend edition, March 9, as a quarterly. "Money isn’t going to have service pieces about picking stocks and funds, but narratives about characters and lesser-known parts of the world," writes Lucia Moses. "It’s for people who are voyeuristically interested in the high end and are at the high end," Mike Miller, senior deputy managing editor at the Journal, tells Moses.

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