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Major Masthead Shifts At 'Lucky' Foretell Other Possible Changes

Major personnel changes at Lucky magazine may foretell changes in frequency -- or at least a new focus on e-commerce -- for  the 12-year-old title, struggling after two years of consistent ad declines, writes Erik Maza. Publisher Marcy Bloom is leaving, and her replacement, Gillian Gorman Round, will be called general manager. While Brandon Holley will continue as editor in chief, she will  report to Round -- "the first time an editor in chief at Condé has ever reported to a business executive," writes Maza.

Despite reports of the magazine going digital-only, "a source said that Condé has learned from the mistake of shutting down a print magazine in the past, as it did with Domino and Gourmet, and is unlikely to repeat it here." More likely is a shift in frequency -- perhaps six issues a a year, a strategy Condé  just used with Brides.



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