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'Teen Vogue's Survival Instincts

Teen Vogue, now celebrating 10 years of publication, is doing well, with 2012 fourth quarter ad pages up by 8.3% -- a big leap over its mother publication's upsurge (0.3%) during that time. It's also survived the demise of many other teen pubs, from Cosmo Girl! to YM, and has a circulation that's "hovered at slightly over one million for the last five years," writes Christine Haugney. "Magazine industry experts say that’s notable because its editors are catering to a readership with a narrow age range that outgrows the magazine every few years."

One of the secrets to the pub's success, according to Haugney: its appeal for those who want "to break into the fashion industry."

Read the whole story at New York Times »

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