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'Fortune' Launches Advertorial Product

  • Adweek, Thursday, March 7, 2013 3:15 PM

In its own announcement separate from the news that its parent company will spin it out into a separate division, Time Inc.'s Fortune is launching Fortune TOC—Trusted Original Content. "Similar to licensed editorial content, TOC involves creating original, Fortune-branded editorial content (articles, video, newsletters) exclusively for marketers to distribute on their own platforms," writes Lucia Moses. "The publisher has set a price range from $250,000 to $1 million."

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