- Adweek, Tuesday, March 12, 2013 3:45 PM
Partnering with Nielsen and Arbitron, CNN has developed a new metric product, CNN All-Screen, to measure out-of-home and cross-platform viewing of the cable network, writes Sam Thielman. "It's a
strategy CNN needs to work; traditional linear cable ratings have always given the network’s footprint short shrift, and it wants to sell every measurable viewer."
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