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'Vogue''s Anna Wintour Adds New Title: Conde Nast Artistic Director

In order to keep the services of longtime iconic Vogue editor Anna Wintour (who was rumored to be angling for the British ambassadorship), Condé Nast has created an additional job for her: the newly minted title of artistic director. Her duties should include "advising other editors on ideas or directions they might take with their brands, much as she has expanded the purview of Vogue," writes Eric Wilson.

How will that advisory role work if, according to ancient company lore (and "The Devil Wears Prada") isn't Wintour  supposed to strike fear in the hearts of her fellow editors? Even the quote from fashion designer Diane Von Furstenberg in this story doesn't do much to counter Wintour's "reputation as a chilly personality," as Wilson writes. Here's the quote: “She can be so intimidating and all of that, but she is just so incredibly positive,” Ms. von Furstenberg said. “And she makes things happen. She’s tough, but she’s not cruel.”

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