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Fossil Makes Global Ad Buy In 'Esquire'

Fossil watches made an "unusual ad buy" in Esquire's April issue: an eight-page advertorial about watches that appears "not only in the United States edition but also in China, Hong Kong and Britain," writes Nat Ives. "Global ad sales remains the exception rather than the rule," however, as various folks on the publishing and brand side tell Ives.

Read the whole story at Advertising Age »

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