- , Tuesday, March 30, 2004 12 AM
The upfront's not that big a deal to advertiser-friendly Discovery Communications. Not when cross-platform and integrated deals worth from $5 million to $100 million already account for more than 20
percent of the programmers' total ad revenues, said Joe Abruzzese, president, advertising sales, for Discovery U.S. Discovery has 10 such deals already in place and expects to close a few more in the
next few months, including one worth $100 million, he said.
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