By opening its first GQ Bar in Istanbul this past February, to be followed by a restaurant-lounge Vogue Club in Singapore in June, "Conde Nast International is extending its most famous
magazine brands — powerful lifestyle signifiers — into a number of new, non-publishing businesses," writes Suleman Anaya. Next up: "GQ- and Vogue-themed bars, cafes and clubs will open in
Singapore, Dubai and Bangkok. Similar ventures are planned in Latin America."
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