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'NY Times' Mulling Cheaper Entry-Level Digital Product

The New York Times is considering an entry-level paid product priced at a more reasonable rate -- possibly $10 -- that "would stop short of offering full access to retain the value in existing subscription products," writes Sarah Marshall. Read more about what Paul Smurl, vice-president of paid products, said about the Times' pay wall in this post, including the site's "biggest mistake" when launching the wall: understimating the need for personal customer service.

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