Around the Net

Throwing A Wet Blanket on the NewFronts

Eighteen firms in the digital space participate, and the NewFronts generate a lot of excitement. But Digiday.com says there’s little evidence these TV-like events are actually doing much to move the needle when it comes to marketers writing checks. Relatively little business is actually closed on the back of NewFronts.

Read the whole story at Digiday.com »

Next story loading loading..