• Internet Retailer, Wednesday, April 24, 2013 1:47 PM

Meredith’s Better Homes and Gardens is on track to become a major e-commerce player, writes Internet Retailer editor Allison Enright.  More than 500,000 products are now available for sale through BHG.com’s “Shop” section.  They include a mix of items recommended or featured in the magazine, plus other products from retailers and brands found in the magazine’s pages.  BH&G gets revenues via both a per-click fee and a per-sale share.  Those numbers are unknown, but the average sales price is said to be $125. 

Enright notes that while many other magazines like Lucky, Esquire, and Harper’s Bazaar have also been moving to combat declining print ad revenues through e-commerce, such Web retailers as Gilt and Net-a-Porter have become print or digital publishers during the past year.

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