Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Log in if you are already a member
The ad, created by Fallon, is the second PETA ad to use sexual prowess as a way of promoting veganism. PETA has recorded a 30 per cent uplift in sales of its vegetarian and vegan diet kits since
the first ad last November.
Read the whole story at marketingweek.co.uk »