Around the Net
Meredith, Time Inc., Expand Ad Programs
- Advertising Age, Monday, April 29, 2013 4:27 PM
"Some major magazine companies are expanding efforts to guarantee that advertising with their brands directly increases sales" -- including Meredith Corp. and Time Inc., writes Nat Ives. Time, for example, "plans to add evaluation of tablet and mobile ads to its program this year, a company spokeswoman said."
