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ZenithOptimedia Predicts 3.9% Worldwide Ad Growth in 2013

The ZenithOptimedia Global Advertising Forecast is predicting that global advertising expenditure will grow by 3.9% in 2013, with rising and mature markets expected to reach 9.4% and 3.5% respectively in 2015. Display leads the way in the internet advertising business, with an annual growth of 20%, mostly from online video and social media advertising.

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