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'Economist' Targets Academics

The Economist's new ad campaign, aimed at increasing readership among the academic community, will feature digital ads directing potential subscribers to "a microsite,, with content that includes video clips featuring comedians like J.B. Smoove, interactive games, information about The Economist and an offer for a free, two-week digital subscription," writes Stuart Elliott. The mag's new agency, Atmosphere Proximity in New York, has a budget of just under $1 million to work with.

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