Heineken is looking to make more original content for online channels and more long-form digital programming. Ron Amram, Heineken's senior media director said most of the brand's advertising remained focused on TV, but added: "What we're trying to do now is have a secondary line of communication, one that's more targeted."
What Heineken is looking for is a platform like NUVOtelevision.com to drive their audiences to. A niche media experience. With 100 Million in sales later Nuvo became a leader by having their own content community. Niche Branding is the future.