Around the Net
Hearst Jumps On Native Ad Bandwagon
- Adweek, Tuesday, May 28, 2013 4:11 PM
Hearst becomes "the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content," writes Lucia Moses. "The units can run across Hearst brands, among them Cosmopolitan, Good Housekeeping and Esquire, and the content can run outside Hearst, if the client wishes."
