Newsweek lost half its subscribers in the years from 2007 to 2010, according to numbers recently released -- a particularly poor showing as compared to the pub's chief rival,
Time
mag, whose "subscription base has barely dipped, going from 3.27 million subscribers in 2007 to 3.22 million subscribers in 2012," writes Peter Sterne. "Average newsstand sales (which Pew says
are a better indication of a magazine’s health, or lack thereof) were 96,334 copies in 2007 but only 42,762 in 2010 and 41,354 in 2012."
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