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Ad Units For iPad Editions Of Mags Jump 24%

iPad editions of magazines saw a 24% bump in ad pages in the first quarter, according to a Kantar Media and Publishers Information Bureau report. "The report, which looked at 58 magazines with monitored print and iPad editions, found that the number of ad pages in the titles' print editions was roughly flat in the first quarter, with 10,707," wrote Michael Sebastian. "But the number of iPad ad units climbed to 5,961 in 2013 from 4,824 the year prior."

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