Think of it as a David-and-Goliath battle with a dance pop sound track and a 37-cent stamp. When the behemoth U.S. Postal Service found out that a young rock band had named itself "Postal Service,"
executives weren't happy. They sent a cease-and-desist letter to the band's label, Seattle-based independent Sub Pop Records. But what began as an argument over name rights turned into the
mail-delivering institution's first cross-promotional music deal.
Read the whole story at Advertising Age, November 1, 2004
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