The "secret weapon" of the Omnicom Group, Peter Arnell, has done it again. His Arnell Group has landed an important project from a company that regularly works with an Omnicom competitor. The Arnell
Group, based in New York, planned to announce today that it is being awarded a global assignment from Electrolux, the world's biggest maker of home and outdoor appliances, which uses as its global
agency of record Lowe & Partners Worldwide, part of the Interpublic Group of Companies.
Read the whole story at The New York Times, November 3, 2004
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