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Panera Suspends Part Of 'Pay What You Can'
- Brand Channel, Friday, July 12, 2013 8 AM
Panera Bread is suspending part of altruism experiment the "pay-what-you-can" for a single at specific stores. The company said it was mis-targeted, and got lost in the noise of other brand promotions. Panera said it may bring back on a seasonal or short-term basis a program it was testing in the St. Louis area in which it offered one menu item on the pay-what-you-can platform.
