The outlook for retail advertising during the holiday season is uncertain - at best. When asked during a Knight Ridder Q3 conference call in mid-October about holiday activity, Steve Rossi, president
of the newspaper division, responded with the proverbial shrug: They just don't know what to expect. Over at Sears, Matt Spahn, director of media planning, was coy about holiday spending, though he
did say his plans have not changed significantly from what they were last year. "In terms of newspaper advertising, those plans are and have been very aggressive in trying to compete in a marketplace.
I would not say they have come up or down for the holiday," he revealed.
Read the whole story at Editor and Publisher, November 5, 2004
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