- Adweek, Thursday, August 1, 2013 3:42 PM
The controversial
Rolling Stone issue whose cover featured a photo of Boston bomber Dzhokhar Tsarnaev nonetheless sold big on newsstands, "more than double the magazine's average sales for
the prior year," writes Emma Bazilian. The lesson? Though "retailers like CVS and Stop & Stop
pulled it from shelves after a “Boycott Rolling Stone” campaign
gained steam on Facebook," controversy sells.
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