Around the Net
Daily Mirror Mad To Hoover Up Sun Readers
- The Guardian, Friday, August 2, 2013 3 AM
The Daily Mirror has unveiled an aggressive campaign to capitalise on arch-rival the Sun moving behind a digital paywall, in a bid to hoover up as many as 27 million users who are likely to defect in search of free news websites. Simon Fox, the chief executive of parent company Trinity Mirror, said the Daily Mirror is running a prominent campaign on the Mirror.co.uk home page with the line "The best things in life are free" to appeal to disaffected Sun website users.
