Its Music All Access subscription-based platform makes it the latest firm to enter the increasingly-packed market, dominated by the likes of Spotify, Deezer, Rdio and Xbox Music. Also competing against Sony's Music Unlimited and Rara, Google hopes to undercut the competition by offering all sign-ups before September 15 a monthly subscription price of £7.99, with access to millions of tracks from major and independent labels, but sign-ups after that date must pay £9.99 per month, broadly in line with the other streaming services.