Despite the slow economic growth worldwide, higher ad rates per country and a precipitous decline in the U.S. dollar combined to boost media spending by the Top 100 global marketers in 2003 by 11.6%
-- a dramatic jump over the 7.1% growth in 2002 and a 2.6% decline in 2001 for these mega-marketers.
Read the whole story at Advertising Age, November 8, 2004
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