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Without Advertising, Our Lives Would Be Empty

"Look Papa, it's you." So says my 4-year-old every morning as I'm driving the kids to day care ... right past the huge billboard of Mr. Incredible, the portly protagonist of Pixar's latest blockbuster. I'm sure you've seen the ads. Most of them feature a guy in bulging red tights with a huge gut. Some have a tagline reading, "He's twice the man he used to be." Others show Mr. Incredible lying on his stomach with his head and feet about three feet in the air. You get the picture.

Read the whole story at San Francisco Chronicle, November 7, 2004 »

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