Around the Net
WPP Target For Digitally Sourced Revenues Is 45%
- The Guardian, Tuesday, August 13, 2013 3:41 PM
Sir Martin Sorrell has set an ambitious new target in WPP's race to maintain its digital edge over rivals, aiming for as much as 45% of the marketing services giant's total £10bn-plus revenues to come from digital sources by 2018. Sorrell unveiled the target on his debut post on business network LinkedIn, the first social media website the WPP chief executive has deigned to join.
