There's been a lot of buzz about Apollo, the new research joint venture of Arbitron and VNU being championed by P&G. Past the Lion and the Lamb biblical commentary, buzz does not usually punctuate
research. Glazed eyes do. How is Apollo different from the research bits we squint at in the trades everyday? Or better said, "What can Apollo tell us that we really, really want to know?"
Read the whole story at Ephron on Media, November 8, 2004
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