Honda has introduced Project Drive-In, an effort to save the 360 remaining screens left around the country, down from about 4,000 in the 1960s. The movie industry now plans to stop
producing traditional 35-mm movie reels, so Honda is seeking donations for the new industry-standard digital projectors that drive-ins, like other theaters, will have to use. They cost about
$75,000 per screen, so Honda and the project's supporters have a big mountain to climb.
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