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Wells Fargo Keeps Stagecoach Running

Can the Wells Fargo stagecoach logo become an icon for the ages, as well known as Clydesdales or arches? If that's going to happen the company is counting on social media to fuel it. The company's CMO Jamie Moldafsky says the finance giant (and owner of Wachovia) has put together a social-media steering committee made up of representatives from corporate communications, marketing, legal, and various business units.  

Read the whole story at Advertising Age »

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