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Ad Pitch Aims for Singular Sensation

What do you get when you mix orange and blue? A nondescript brown. But by mixing their brand colors together, Cingular Wireless and AT&T Wireless hope it will result in something much brighter. Following the Oct. 26 merger, Cingular has been working to integrate the two companies. Besides combining infrastructures, the "new Cingular" faces the challenge of getting across a new, singular advertising and marketing identity.

Read the whole story at The Seattle Times, November 11, 2004 »

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