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Magazine Biz: More Than AAM-Audited Titles

There's more to the magazine industry than those pubs tracked by the Alliance for Audited Media, writes D.B. Hubbard in Talking New Media. "Branded magazines, association and academic periodicals have always made up a significant portion of the industry, but it was probably safe to ignore them if you wanted to take the temperature of the magazine industry," Hubbard writes. Today, it's the digital newsstand that is being ignored, and shouldn't be, Hubbard opines.

Meanwhile, "with naysayers focusing on the demise of print these days, what better time to take the art of the magazine to new heights," notes Vintage magazine editor in chief Ivy Baer Sherman in mediabistro. In her pub, "graphic design, texture, dimension" all aim to create a 3-D experience; the latest issue mimics the look and feel of vintage linoleum on its cover.

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