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How 'Esquire' Is Testing Paywall Models

  • Folio, Friday, August 30, 2013 3:22 PM
Esquire magazine has been experimenting with various paywall models for its digital content -- from a fee of $1.99 for a specific, buzz-provoking long nonfiction piece to an ebook of short stories to working with partners like Longreads, which automatically send content to users' tablets or Kindles. The pub's articles editor, Tyler Cabot, explains the lessons learned so far, including how to generate social sharing for paid content,  and why the tightest security wall may not be the optimum choice.

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