- Adweek, Friday, August 30, 2013 3:22 PM
Time Inc. is working on new subscription pricing models that will be rolled out first to People
, with other pubs probably set to follow, according to sources cited by Lucia Moses.
, with one of the most expensive subscriber fees in the biz, "has been looking at benefits such as new products and exclusive access to content and communities that might keep consumers
renewing their subscriptions or entice them to pay more," writes Moses. Other publishing companies -- like Hearst, which charges more for its tablet than its print editions -- are also "turning
to consumers for new revenue" in light of downturns in ad revenue, according to Moses.
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