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Spotify, UNiDAYS Target Students, 18 to 24

Music streaming company Spotify has teamed up with student verification platform UNiDAYS to promote its student discount and reach out to a younger demographic. UNiDAYS works with a number of brands, allowing it to operate verified student promotions on their website and also increase traffic through UNiDAYS' own marketing channels. Targeting 18- to 24-year-olds, Spotify is offering students 50% discount on a monthly contract with Spotify Premium, enabling them to listen to ad-free music on all devices and listen to their playlists offline.

Read the whole story at Computer Business Review »

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