Harry Hawk, who teaches in the Hospitality Management Program of New York City College of Technology understands food and social media. At the jump is a
link to his white paper on how both burger brands and consumers use Twitter and interact through it. He has worked in both hospitality and technology for many years. Also a the jump a chart of how
many followers each brand has, how often they tweet, how inclined they are to publicly respond to tweets and more.
Read the whole story at Burger Business »