Harper's Bazaar Runway Report, formerly a print publication sold on the newsstand for five years, is revamping into a the mag's first click-to-buy electronic special interest
publication (eSIP). The first issue, available for download with the October edition of
Bazaar, will be sponsored by department store Lord & Taylor -- though it is not an advertorial but
"custom publishing," according to publisher Carol Smith. "They [L&T] don’t see the content beforehand and they don’t have approval on it," Smith tells writer Sharon Edelson. "We keep
our editorial integrity, but L&T is very involved in the direction of the report."
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