- Adweek, Tuesday, October 8, 2013 4:08 PM
Sports Illustrated is testing out a new kind of paywall, where potential readers are asked to view their choice of one out of several 30-second video ads to unlock a specific article for a
24-hour period. "The provider is
Selectable Media, which has been testing consumers’ willingness to watch video ads for free WiFi, music
and games," writes Lucia Moses. "This is its first public test with a major consumer magazine."
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