- Adweek, Tuesday, October 8, 2013 4:08 PM
is testing out a new kind of paywall, where potential readers are asked to view their choice of one out of several 30-second video ads to unlock a specific article for a
24-hour period. "The provider is Selectable Media
, which has been testing consumers’ willingness to watch video ads for free WiFi, music
and games," writes Lucia Moses. "This is its first public test with a major consumer magazine."
Read the whole story at Adweek »