• Poynter, Monday, October 14, 2013 2:56 PM

Tablet magazines shouldn't be written off as "worthwhile components of our larger digital strategies — especially if publishers are smart about how much they invest in producing them," writes Sam Kirkland, responding to a previous Gigaom piece that declared tablet magazines a failure.

As part of his argument, Kirkland details two pubs he feels are succeeding in tablet form: the New Yorker and The Atlantic Weekly, which "collects only a few stories, presenting them all in the same simple design template," Kirland writes. "Although these relatively simply apps certainly cost something in terms of staff and publishing-platform fees, Atlantic editor in chief James Bennet told Poynter in an email: 'We do put a good deal of work into The Weekly – we wouldn’t be asking readers to pay for it if we didn’t – but we’ve been pretty rigorous about scoping that work to keep the costs in line with sales.'"

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