• Convenience Store News, Tuesday, October 22, 2013 8 AM

Hispanic sports fans are becoming a key demographic for marketers as the profile of the U.S. population shifts. A recent Nielsen study found that Hispanic sports fans are highly engaged, perpetually connected and enjoy buying sports-related merchandise. Some highlights: Forty-three percent of Hispanics feel loyalty toward sports sponsorships and 41% are inclined to buy products offered by sponsors. Three-quarters of Hispanics have purchased sports-related merchandise within the last 12 months, compared to 62% of non-Hispanics. 

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