Here are some tag-lines people might really respond to. Clif Dickens' Tumblr web site HonestSlogans.com is a roster of real brand logos but with some slight changes in slogans that are meant to reflect what the companies should really be saying. “I like ones that are clever enough for people that know the product to get, yet may in fact be lost on others that don’t know the product or brand,” Dickens said. "Men's Health: Every issue promises perfect abs," and "Is Pepsi Okay?" referring to the waiter's response to Coke lovers.