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'NYTimes' Promo Lets Newsstand Buyers Sample Digital Subs

  • Gigaom, Friday, October 25, 2013 3:28 PM
In a first-time promotion, the New York Times is giving free four-week digital subscriptions to newsstand buyers of the Sunday, Nov. 3 Times. The deal is "designed to rope in people who don’t care enough about the paper to pay for home delivery — but, the NYT hopes, could be enticed to shell out for digital once they’ve tried it," writes Laura Hazard Owen.

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